MODULE 3 – Selecting Market Segments and Identifying Opportunities

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About Module 3

All business starts with an idea of how to solve a problem or satisfy a need of a selected market. Selecting which market segment to serve is a key decision point in the entrepreneurs' journey of discovery as no business can serve every market.

Having chosen the market segment, its important to decide which key customer jobs you want to serve. For the identified customer job, identify key outstanding problems to solve and which key underserved needs to fulfill. Developing the right product or solutions to solve selected problem and satisfy chosen need is the next step of the process. This will enable the new business to focus on the underserved niches of the market. Business riches are in the niches.

There are guides that can be employed to decide on which market to select and which opportunity to focus on. There are also ways on how to identify which opportunities to explore. It requires the use of the right PTTs which includes the employment of various testing techniques.

Participants will be exposed to various ways to identify the most promising market segment and the business opportunities it offers. They will be taught on how to conduct tests to validate if they are on the right path.

More Information on all Modules
Learning Roadmap for EJ1:

Module 3 is the third instalment of our 6-part Modular Online Workshops for Entrepreneur Journey Phase 1 (EJ1): Explore & Discover. To find out more about all the 6 modules, click here >>

  1. Module 1 - Adopting Entrepreneurial Mindset and Preparing for the Journey | Get more info or register >>
  2. Module 2 - Applying Lean Startup Methods and Testing Techniques | Get more info or register >>
  3. Module 3 - Selecting Market Segments and Identifying Opportunities
  4. Module 4 - Generating and Selecting Business Ideas | Get more info or register >>
  5. Module 5 - Developing Product Features and Value Propositions | Get more info or register >>
  6. Module 6 - Creating and Validating Business Models and Execution Plan | Get more info or register >>
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