The developer of a product needs to be guided by the assumptions of the previous steps or by the outcomes of the various tests done during the journey to date. In designing the product, the developer needs to ensure that the product have features that will provide those benefits and values expected by the target customers in the market segment.

The Carabetul Lean Startup method is a good guide on how to move away from the traditional product development method to an iterative method which is very dynamic, and customer driven. It employs tests and experiments that help the startup to avoid wasting time and money developing a product that the market doesn’t want.

There are various measures that can be undertaken to ensure that the promised benefits and proposed values met the expectation of the target market. Carabetul will provide participants with the PTTs that can assist the product developers to achieve that goal. The most effective tool is the ‘Value Proposition Canvas’ (VPC) developed by Strategyzer.

Learning Roadmap for EJ1:

Module 5 is the fifth instalment of our 6-part Modular Online Workshops for Entrepreneur Journey Phase 1 (EJ1): Explore & Discover. To find out more about all the 6 modules, click here >>

ENTREPRENEUR JOURNEY PHASE 1 (EJ1): EXPLORE & DISCOVER

1. Module 1 - Adopting Entrepreneurial Mindset and Preparing for the Journey | Get more info or register >>
2. Module 2 - Applying Lean Startup Methods and Testing Techniques | Get more info or register >>
3. Module 3 - Selecting Market Segments and Identifying Opportunities | Get more info or register >>
4. Module 4 - Generating and Selecting Business Ideas | Get more info or register >>
5. Module 5 - Developing Product Features and Value Propositions
6. Module 6 - Creating and Validating Business Models and Execution Plan | Get more info or register >>